TechFabric brand kit
====================

Generated 2026-09-11 from https://www.techfabric.com/brand, which is the page to
check for the current version of everything in here. brand.json is the same
information in a form a script can read.

What is in the folder
---------------------

techfabric-wordmark-on-dark.svg / .png   The logo, for black and dark grounds.
techfabric-wordmark-on-light.svg / .png  The logo, for white and light grounds.
techfabric-mark-on-dark.svg / .png       The dot mark alone, for dark grounds.
techfabric-mark-on-light.svg / .png      The dot mark alone, for light grounds.
techfabric-background-3840x2160.webp     The red weave, 4K.
techfabric-background-1920x1080.jpg      The same, for slide templates.
techfabric-banner-1200x630.png           Share card, wordmark and tagline on the weave.
techfabric-banner-1584x396.png           LinkedIn cover.
techfabric-avatar-1024.png               Profile picture, the mark on black.
brand.json                               Colours, fonts, rules and links.

The PNGs are transparent. The on-dark ones look empty in a file browser
with a white background. They are not.

How to describe us
------------------

TechFabric is a software development company headquartered in Gilbert, Arizona, working with clients across the United States. We design, build and run AI systems, data platforms and custom software on Databricks, Azure, AWS and Google Cloud, with senior engineers who embed inside your team. Our award-winning Databricks engineering team includes 80 Databricks-certified engineers; in 2026 one of them was named a winner in Databricks' own Genie-Powered App Challenge. Clients include Funko, LexisNexis, Verizon, BZZR and Life Time. TechFabric is a Databricks partner, a Temporal partner, a Microsoft Solutions Partner with designations in Data & AI, Digital & App Innovation and Infrastructure, and an Insight Works partner for Dynamics 365 Business Central. Unity Catalog governance underneath, and agents that hold up in production. The accelerators we build on are free and open source. Founded in 2017 by engineers. 115+ people across Phoenix, Amsterdam, Dnipro and Hyderabad.

Shorter: Data engineering and AI development on Databricks, Azure, AWS and Google Cloud, from an award-winning Databricks engineering team of 80 certified engineers.

One line: We design, build and run production software.

Name
----

TechFabric. One word, capital T, capital F. Tech Fabric LLC is the legal
entity and belongs on contracts and invoices, not in prose.

Colours
-------

Logo red       #EB0600   The wordmark and the mark. Nothing else.
Brand red      #B30000   The accent on light grounds. Arrows, underlines, focus rings.
Red on dark    #FF8577   Red text or icons on a dark ground, where #B30000 fails contrast.
Black          #000000   The page ground.
Charcoal       #282828   Secondary surfaces on dark.
Card grey      #3A3A3A   Cards on a dark ground.
Muted grey     #A6A6A6   Captions and metadata on dark.
White          #FFFFFF   Headings and body copy on dark.
Light panel    #F7F7F7   The light section, the system's one inversion.

Type
----

Poppins 700 for headings, Inter for body copy, JetBrains Mono for labels.
All three are free: fonts.google.com for Poppins and Inter,
jetbrains.com/lp/mono for JetBrains Mono.

Rules
-----

- Use the wordmark wherever it fits. The mark alone is for spaces too small or too square for the wordmark, such as a profile picture.
- Use the on-dark files on black and dark grounds, the on-light files on white and light grounds. Do not recolour either.
- Keep clear space around the logo of at least the height of the letter t in the wordmark, on every side.
- Do not go below 120 pixels wide on screen or 30 millimetres in print for the wordmark.
- Do not stretch, rotate, outline, add a drop shadow to, or place the logo on a busy photograph.
- Do not set the name in a typeface to imitate the wordmark. The wordmark is drawn, not typed.
- Do not use the assets to imply that TechFabric endorses or is affiliated with a product or an event unless we have said so.
- Say 'a Databricks partner' and 'a Temporal partner'. Do not attach a tier to either.

Questions, or a photograph you need that is not here: hello@techfabric.com
