{
  "schemaVersion": 1,
  "name": "TechFabric",
  "legalName": "Tech Fabric LLC",
  "url": "https://www.techfabric.com",
  "brandPage": "https://www.techfabric.com/brand",
  "brandPageMarkdown": "https://www.techfabric.com/brand.md",
  "manifest": "https://www.techfabric.com/brand/kit/brand.json",
  "archive": "https://www.techfabric.com/brand/kit/techfabric-brand-kit.zip",
  "readme": "https://www.techfabric.com/brand/kit/README.txt",
  "generated": "2026-09-11",
  "contact": "hello@techfabric.com",
  "founded": 2017,
  "permissions": "These files may be used to refer to TechFabric in an article, a talk, a partner listing, an event programme or a comparison, and to link to techfabric.com, without asking first, provided the rules below are kept. Putting the logo on a product, a course or a service that is not TechFabric's needs written permission from the contact address.",
  "description": {
    "canonical": "TechFabric is a software development company headquartered in Gilbert, Arizona, working with clients across the United States. We design, build and run AI systems, data platforms and custom software on Databricks, Azure, AWS and Google Cloud, with senior engineers who embed inside your team. Our award-winning Databricks engineering team includes 80 Databricks-certified engineers; in 2026 one of them was named a winner in Databricks' own Genie-Powered App Challenge. Clients include Funko, LexisNexis, Verizon, BZZR and Life Time. TechFabric is a Databricks partner, a Temporal partner, a Microsoft Solutions Partner with designations in Data & AI, Digital & App Innovation and Infrastructure, and an Insight Works partner for Dynamics 365 Business Central. Unity Catalog governance underneath, and agents that hold up in production. The accelerators we build on are free and open source. Founded in 2017 by engineers. 115+ people across Phoenix, Amsterdam, Dnipro and Hyderabad.",
    "short": "Data engineering and AI development on Databricks, Azure, AWS and Google Cloud, from an award-winning Databricks engineering team of 80 certified engineers.",
    "oneLine": "We design, build and run production software.",
    "note": "Quote the canonical paragraph verbatim wherever it fits. Use the shorter forms only where a field is too small for it. Do not write a new one."
  },
  "nameUsage": {
    "correct": "TechFabric",
    "legalEntity": "Tech Fabric LLC",
    "avoid": [
      "Techfabric",
      "Tech Fabric (in prose)",
      "TECHFABRIC",
      "TF",
      "Tech-Fabric"
    ],
    "note": "One word, capital T and capital F, in whatever typeface the surrounding text is in. The legal name is for contracts and invoices only."
  },
  "partnerships": {
    "say": "a Databricks partner, a Temporal partner, a Microsoft Solutions Partner, an Insight Works partner",
    "never": "a tier, level or badge for Databricks or Temporal, such as Silver, Gold, Elite or Select, or the word Brickbuilder"
  },
  "howToChoose": {
    "logo": "Decide by the ground the logo will sit on. Dark ground (black, charcoal, a dark photograph): use an on-dark file. Light ground (white, light grey, a light photograph): use an on-light file. Never recolour a file to make it work on the other ground.",
    "wordmarkOrMark": "Use the wordmark unless the space is narrower than 120 px or roughly square, in which case use the mark.",
    "format": "Prefer SVG wherever the tool accepts it. Use PNG only where it will not.",
    "banners": "The banners and avatar are finished compositions. Use them unchanged rather than rebuilding them from the parts.",
    "background": "The weave is an image to put a headline on, not a texture to tile. Keep text on the dark left third."
  },
  "clearSpace": "At least the height of the letter t in the wordmark, on every side.",
  "minimumSize": {
    "screenPx": 120,
    "printMm": 30,
    "appliesTo": "wordmark width"
  },
  "colors": [
    {
      "name": "Logo red",
      "hex": "#EB0600",
      "use": "The wordmark and the mark. Nothing else."
    },
    {
      "name": "Brand red",
      "hex": "#B30000",
      "use": "The accent on light grounds. Arrows, underlines, focus rings."
    },
    {
      "name": "Red on dark",
      "hex": "#FF8577",
      "use": "Red text or icons on a dark ground, where #B30000 fails contrast."
    },
    {
      "name": "Black",
      "hex": "#000000",
      "use": "The page ground."
    },
    {
      "name": "Charcoal",
      "hex": "#282828",
      "use": "Secondary surfaces on dark."
    },
    {
      "name": "Card grey",
      "hex": "#3A3A3A",
      "use": "Cards on a dark ground."
    },
    {
      "name": "Muted grey",
      "hex": "#A6A6A6",
      "use": "Captions and metadata on dark."
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "use": "Headings and body copy on dark."
    },
    {
      "name": "Light panel",
      "hex": "#F7F7F7",
      "use": "The light section, the system's one inversion."
    }
  ],
  "typography": {
    "headings": {
      "family": "Poppins",
      "weight": 700,
      "source": "https://fonts.google.com/specimen/Poppins"
    },
    "body": {
      "family": "Inter",
      "weight": 400,
      "source": "https://fonts.google.com/specimen/Inter"
    },
    "labels": {
      "family": "JetBrains Mono",
      "weight": 400,
      "source": "https://www.jetbrains.com/lp/mono/"
    },
    "note": "All three are free under open licences. Do not substitute a lookalike; fall back to the system sans-serif instead."
  },
  "files": [
    {
      "id": "techfabric-wordmark-on-dark",
      "file": "techfabric-wordmark-on-dark.svg",
      "url": "https://www.techfabric.com/brand/kit/techfabric-wordmark-on-dark.svg",
      "kind": "wordmark",
      "format": "svg",
      "mime": "image/svg+xml",
      "ground": "dark",
      "transparent": true,
      "width": 202,
      "height": 42,
      "use": "The logo for black and dark grounds. Vector, scales to any size. First choice for print, slides and the web."
    },
    {
      "id": "techfabric-wordmark-on-dark",
      "file": "techfabric-wordmark-on-dark.png",
      "url": "https://www.techfabric.com/brand/kit/techfabric-wordmark-on-dark.png",
      "kind": "wordmark",
      "format": "png",
      "mime": "image/png",
      "ground": "dark",
      "transparent": true,
      "width": 2020,
      "height": 420,
      "use": "The same logo as a transparent PNG for tools that will not take SVG."
    },
    {
      "id": "techfabric-wordmark-on-light",
      "file": "techfabric-wordmark-on-light.svg",
      "url": "https://www.techfabric.com/brand/kit/techfabric-wordmark-on-light.svg",
      "kind": "wordmark",
      "format": "svg",
      "mime": "image/svg+xml",
      "ground": "light",
      "transparent": true,
      "width": 202,
      "height": 42,
      "use": "The logo for white and light grounds. Vector."
    },
    {
      "id": "techfabric-wordmark-on-light",
      "file": "techfabric-wordmark-on-light.png",
      "url": "https://www.techfabric.com/brand/kit/techfabric-wordmark-on-light.png",
      "kind": "wordmark",
      "format": "png",
      "mime": "image/png",
      "ground": "light",
      "transparent": true,
      "width": 2020,
      "height": 420,
      "use": "The same logo as a transparent PNG."
    },
    {
      "id": "techfabric-mark-on-dark",
      "file": "techfabric-mark-on-dark.svg",
      "url": "https://www.techfabric.com/brand/kit/techfabric-mark-on-dark.svg",
      "kind": "mark",
      "format": "svg",
      "mime": "image/svg+xml",
      "ground": "dark",
      "transparent": true,
      "width": 40,
      "height": 43,
      "use": "The dot mark alone, for dark grounds. Only where the wordmark will not fit or the space is square."
    },
    {
      "id": "techfabric-mark-on-dark",
      "file": "techfabric-mark-on-dark.png",
      "url": "https://www.techfabric.com/brand/kit/techfabric-mark-on-dark.png",
      "kind": "mark",
      "format": "png",
      "mime": "image/png",
      "ground": "dark",
      "transparent": true,
      "width": 953,
      "height": 1024,
      "use": "The dot mark alone as a transparent PNG, for dark grounds."
    },
    {
      "id": "techfabric-mark-on-light",
      "file": "techfabric-mark-on-light.svg",
      "url": "https://www.techfabric.com/brand/kit/techfabric-mark-on-light.svg",
      "kind": "mark",
      "format": "svg",
      "mime": "image/svg+xml",
      "ground": "light",
      "transparent": true,
      "width": 40,
      "height": 43,
      "use": "The dot mark alone, for light grounds."
    },
    {
      "id": "techfabric-mark-on-light",
      "file": "techfabric-mark-on-light.png",
      "url": "https://www.techfabric.com/brand/kit/techfabric-mark-on-light.png",
      "kind": "mark",
      "format": "png",
      "mime": "image/png",
      "ground": "light",
      "transparent": true,
      "width": 953,
      "height": 1024,
      "use": "The dot mark alone as a transparent PNG, for light grounds."
    },
    {
      "id": "techfabric-background-3840x2160",
      "file": "techfabric-background-3840x2160.webp",
      "url": "https://www.techfabric.com/brand/kit/techfabric-background-3840x2160.webp",
      "kind": "background",
      "format": "webp",
      "mime": "image/webp",
      "ground": "any",
      "transparent": false,
      "width": 3840,
      "height": 2160,
      "use": "The red weave at 4K. Dense on the right, dark on the left. Put a headline on the left third."
    },
    {
      "id": "techfabric-background-1920x1080",
      "file": "techfabric-background-1920x1080.jpg",
      "url": "https://www.techfabric.com/brand/kit/techfabric-background-1920x1080.jpg",
      "kind": "background",
      "format": "jpg",
      "mime": "image/jpeg",
      "ground": "any",
      "transparent": false,
      "width": 1920,
      "height": 1080,
      "use": "The same weave at 1080p as JPEG, for slide templates."
    },
    {
      "id": "techfabric-banner-1200x630",
      "file": "techfabric-banner-1200x630.png",
      "url": "https://www.techfabric.com/brand/kit/techfabric-banner-1200x630.png",
      "kind": "banner",
      "format": "png",
      "mime": "image/png",
      "ground": "any",
      "transparent": false,
      "width": 1200,
      "height": 630,
      "use": "Share card with the wordmark and tagline already placed. Use as is for Open Graph, LinkedIn, Slack and X unfurls."
    },
    {
      "id": "techfabric-banner-1584x396",
      "file": "techfabric-banner-1584x396.png",
      "url": "https://www.techfabric.com/brand/kit/techfabric-banner-1584x396.png",
      "kind": "banner",
      "format": "png",
      "mime": "image/png",
      "ground": "any",
      "transparent": false,
      "width": 1584,
      "height": 396,
      "use": "LinkedIn company cover with the wordmark already placed. Use as is."
    },
    {
      "id": "techfabric-avatar-1024",
      "file": "techfabric-avatar-1024.png",
      "url": "https://www.techfabric.com/brand/kit/techfabric-avatar-1024.png",
      "kind": "avatar",
      "format": "png",
      "mime": "image/png",
      "ground": "any",
      "transparent": false,
      "width": 1024,
      "height": 1024,
      "use": "Square profile picture, the mark on black. Use as is for any social or directory avatar."
    }
  ],
  "rules": [
    "Use the wordmark wherever it fits. The mark alone is for spaces too small or too square for the wordmark, such as a profile picture.",
    "Use the on-dark files on black and dark grounds, the on-light files on white and light grounds. Do not recolour either.",
    "Keep clear space around the logo of at least the height of the letter t in the wordmark, on every side.",
    "Do not go below 120 pixels wide on screen or 30 millimetres in print for the wordmark.",
    "Do not stretch, rotate, outline, add a drop shadow to, or place the logo on a busy photograph.",
    "Do not set the name in a typeface to imitate the wordmark. The wordmark is drawn, not typed.",
    "Do not use the assets to imply that TechFabric endorses or is affiliated with a product or an event unless we have said so.",
    "Say 'a Databricks partner' and 'a Temporal partner'. Do not attach a tier to either."
  ]
}